BrandCORE

Strategy Workshop

BrandCore

Welcome to our BrandCore Strategy Workshop!

Brand Strategy

Strategy to strengthen your CORE!

Our workshop is focused on helping you unlock the full potential of your brand by aligning your purpose with your pursuit.

At BrandCore, we believe that a successful brand strategy involves aligning your thoughts, actions, and resources. To get started, we work closely with you to align your aspirations, possibilities, and realities. With our expert guidance, you'll gain the clarity and focus needed to develop a comprehensive brand strategy that not only achieves your business goals but also resonates with your target audience.

Ready to unlock your brand's true potential? Join us at the BrandCore strategy workshop and learn how to develop a powerful brand strategy that drives growth and success. Don't wait any longer, contact us now to register and take the first step towards unlocking your brand's full potential.

Purpose

Why take Brand strategy workshop?

Our Strategy Workshop is designed for business leaders, managers, and executives who are looking to develop and refine their strategic thinking skills. This workshop will help you identify and prioritize key business objectives, develop strategies to achieve them, and align your organization around a shared vision.

Our expert facilitators bring a wealth of experience in strategic planning, organizational development, and leadership. Through a mix of interactive sessions, group discussions, and real-world case studies, you’ll gain the knowledge and tools you need to drive growth and achieve your goals.

Brand strategy workshops are valuable investments for businesses of all sizes and types, from startups to MSMEs to IMNCs. These intensive and focused sessions involve key stakeholders within the organization, who work together to develop a clear and consistent brand strategy.

Brand strategy workshops can be valuable investments for businesses looking to differentiate themselves in a crowded marketplace, expand their business and reach new customers, and position themselves for long-term success. By investing in a brand strategy workshop, businesses can develop a clear and effective brand strategy that resonates with their target audience and helps them achieve their goals.

Why branding?

Any new venture comes laden with opportunities and challenges. It takes enormous courage and conviction to begin pursuing the venture. However, simply beginning is not enough. You need to clearly chart the purpose of your organisation. Anyone agreeing to join your venture and working with you towards your dream needs to be equally completely clear and convinced of the purpose, which can be further defined as having a grand vision and, subsequently, missions in which to achieve this vision. Additionally, defining a priori your values and principles helps others understand the personality of your organisation. The vision and mission statement need to be further limited, to periodic, intangible goals and tangible objectives. Your offerings need to be aligned accordingly too.

A brand strategy workshop is a focused and intensive session designed to help organizations develop a clear and consistent brand strategy. The workshop typically involves key stakeholders within the organization, including executives and marketing leaders, who are involved in the development and implementation of the brand strategy. The goal of the workshop is to clarify the organization’s brand identity, develop a consistent brand message, differentiate the brand from competitors, identify the target audience, and align the organization around the brand strategy.

By participating in a brand strategy workshop, organizations can gain a deeper understanding of their brand and its value proposition, which can help them to better connect with their target audience and achieve their business objectives. The workshop process typically includes pre-workshop assessments, workshop sessions focused on developing the organization’s brand strategy, post-workshop assessments, and ongoing support for implementing and refining the brand strategy. Overall, a brand strategy workshop can be a valuable investment for organizations looking to strengthen their brand and differentiate themselves in a competitive marketplace.

your brand
related expertise

Explore expertise

STARTUP

For startups, a brand strategy workshop can help to define their brand identity, differentiate themselves from competitors, and build brand recognition and loyalty in a crowded marketplace. Startups often have limited resources, so a strong and effective brand strategy can help them make a big impact in a short amount of time.

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STEPUP

For MSMEs, a brand strategy workshop can help to expand their business and reach new customers by clarifying their brand identity, developing a consistent brand message, and identifying their target audience. This can help MSMEs to differentiate themselves in a competitive marketplace and build a strong and recognizable brand that resonates with their customers.

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SCALEUP

For IMNCs, a brand strategy workshop can help to develop a global brand strategy that works across different cultures, languages, and regions. This can help IMNCs to differentiate themselves in a competitive global marketplace, build brand recognition and loyalty in different markets, and position themselves for long-term success.

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INDUSTRY

To the Point

out of the box

How BrandCore Strategy Workshop will help?

A brand strategy workshop can be an extremely beneficial investment for your organization. The Aspiration Analyses Awareness Action Assessment framework is a strategic planning framework that helps businesses develop a comprehensive brand strategy. CORE brand strategy workshop is based on this framework and helps businesses to analyze, develop, and implement their brand strategy effectively.

Aspiration:

This stage helps businesses to define their brand vision and mission statement. During the CORE brand strategy workshop, participants will learn how to create a clear direction and focus for their brand, which can guide decision-making and help the business stay true to its values.

Analyses:

In this stage, the workshop will help businesses to conduct a thorough analysis of their target market and competitive landscape. Participants will learn how to identify opportunities and differentiate themselves from competitors, which is crucial for effective brand positioning.

Awareness:

During this stage, the workshop will help businesses to conduct a brand audit to assess their current brand identity and messaging. Participants will learn how to identify strengths and weaknesses, which helps to gain a better understanding of their brand and how it is perceived by customers.

Action:

In this stage, participants will learn how to develop a unique value proposition, brand promise, messaging framework, and visual identity. This stage helps businesses to create a consistent and cohesive brand experience across all touchpoints, which can improve brand recognition and customer loyalty.

Assessment:

In the final stage, the workshop will help businesses to create a brand implementation plan and discuss best practices for execution. This stage helps to set metrics and measure success, which can be used to continuously improve the brand strategy over time.

Our 5A framework provides businesses with a structured approach to brand strategy development. The CORE brand strategy workshop based on this framework provides a comprehensive understanding of how to develop and implement an effective brand strategy that resonates with their target audience and drives business growth.

advantages

Aspects of Our workshop

BROWSER ALL SERVICE

Comprehensive approach:

The CORE brand strategy workshop takes a comprehensive approach to brand strategy, covering all aspects of branding from defining brand values and messaging to creating visual brand identity systems.

Customized solutions:

The workshop is tailored to the specific needs and goals of each client, ensuring that the brand strategy developed is aligned with their business objectives.

Experienced facilitators:

The workshop is led by experienced branding professionals with a deep understanding of the branding process and how to create effective brand strategies.

Interactive sessions:

The workshop includes interactive sessions that encourage collaboration and engagement, ensuring that all stakeholders have a voice in the branding process.

Tangible deliverables:

The workshop produces tangible deliverables, including a comprehensive brand strategy document, visual brand identity concepts, and implementation guidelines.

Ongoing support:

CORE provides ongoing support to clients after the workshop, helping to ensure successful implementation of the brand strategy and ongoing brand management.

Research-based approach:

The workshop utilizes a research-based approach to brand strategy, including market research, competitive analysis, and customer insights, to inform the brand strategy development process.

Focus on differentiation:

The workshop emphasizes the importance of differentiation in brand strategy, helping clients identify and articulate what sets them apart from their competitors.

Clarity and consistency:

The workshop helps clients develop a clear and consistent brand message that resonates with their target audience and is reflected across all brand touchpoints.

Brand alignment:

The workshop helps ensure brand alignment across all stakeholders, including leadership, employees, and external partners, to ensure that the brand strategy is implemented effectively.

Scalable solutions:

The workshop provides scalable solutions that can be adapted for companies of all sizes, from startups to established enterprises.

Proven track record:

The CORE brand strategy workshop has a proven track record of success, with many satisfied clients and case studies demonstrating the effectiveness of the approach.

The CORE brand strategy workshop provides a comprehensive and customized approach to brand strategy that delivers tangible results and ongoing support. The CORE brand strategy workshop provides a comprehensive, research-based approach to brand strategy that emphasizes differentiation, clarity, and consistency, while also providing ongoing support and scalable solutions for clients of all sizes.

Deliverables

What you will get out of this workshop?

Topics covered in our Strategy Workshop:

Defining your organization’s purpose, vision, and values
Conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
Developing a strategic framework to guide decision-making and resource allocation
Creating an implementation plan to ensure successful execution of your strategy
Aligning your organization around a shared vision and purpose

The workshop is designed to be highly interactive and collaborative, with opportunities to work in small groups, participate in group discussions, and share insights with other participants. You’ll receive a comprehensive workbook that includes exercises, templates, and tools to help you apply what you learn to your own organization.

Pre-workshop:

Before the workshop begins, it is important to conduct an assessment to understand the current state of the organization's brand, including its strengths, weaknesses, opportunities, and threats. This assessment can be done through surveys, focus groups, or other research methods to help identify areas of focus for the workshop.
Clarity Questionnaire
FREE Clarity call
Pre-Workshop preparation

BC Workshop:

After the workshop is complete, it is important to evaluate the success of the workshop in achieving its intended outcomes. This assessment can be done through surveys, interviews, or other feedback methods to measure the impact of the workshop on the organization's brand strategy.
Clarity tools and templates - excel, posters
BrandCORE report

Post-workshop:

Continuous improvement:

The assessment aspect of a brand strategy workshop should also include a plan for continuous improvement. This involves reviewing feedback from the pre-workshop, workshop, and post-workshop assessments to identify areas for improvement and to make changes to the workshop process as needed.
BrandContinuum - Strategy Consultancy

Here are some frequently asked questions (FAQs) related to a BrandCORE strategy workshop:

What is a BrandCORE strategy workshop?

A BrandCORE strategy workshop is a focused and intensive session that helps organizations develop a clear and consistent brand strategy. It is designed to help organizations clarify their brand’s purpose, values, personality, and messaging, and develop a strategy for effectively communicating their brand to their target audience.

Who should participate in a BrandCORE strategy workshop?

A BrandCOREstrategy workshop is typically attended by key stakeholders within an organization, including executives, marketing leaders, and other decision-makers who are involved in the organization’s brand strategy and messaging.

How long does a BrandCORE strategy workshop take?

The usual duration of a BrandCORE strategy workshop is two days, during which the workshop is structured to meet the specific needs of the organization.

What are the key benefits of a BrandCORE strategy workshop?

A BrandCORE strategy workshop can help organizations develop a clear and consistent brand strategy that resonates with their target audience. It can also help organizations identify areas for improvement in their current brand strategy and messaging, and develop a plan for ongoing improvement.

What is the process for a BrandCORE strategy workshop?

The process for a BrandCORE strategy workshop typically includes pre-workshop assessments, workshop sessions focused on developing the organization’s brand strategy, post-workshop assessments, and ongoing support for implementing and refining the brand strategy can be extended if required.

What types of organizations can benefit from a BrandCORE strategy workshop?

Any organization that wants to develop a clear and consistent brand strategy can benefit from a BrandCORE strategy workshop, including startups, small businesses, and large corporations.

How can I get started with a BrandCORE strategy workshop for my organization?

To initiate the BrandCORE strategy workshop, you can contact THOTIN by completing the inquiry form available on our website.

Audience

Who needs BrandCORE Strategy Workshop

The BrandCore strategy workshop is designed for anyone who wants to take their brand to the next level and who are responsible for setting strategic direction and driving growth within their organizations. This includes entrepreneurs, business owners, marketing professionals, brand managers, and anyone else who is responsible for developing and executing a brand strategy. Whether you’re just starting out or have an established brand, the workshop will provide you with valuable insights and practical tools to help you define and communicate your brand effectively. It’s also suitable for anyone looking to develop their strategic thinking skills and gain a deeper understanding of how to develop and implement effective strategies. The workshop is tailored to meet the needs of various industries and business sizes, so anyone can benefit from attending.

Startups:

Founders

Co-founders

Entrepreneurs, solopreneurs

Marketing professionals

Business development professionals

Brand managers

Freelancers

MSMEs:

CEOs

Business owners

Marketing professionals

Brand managers

Communications professionals

Sales professionals

Product managers

IMNCs:

CMO

Marketing directors

Brand managers

Communications managers

Product managers

Business development professionals

Sales professionals

Relationships
based on trust.

"The BrandCORE strategy workshop was transformative for our business. It helped us articulate what we stand for and how we're different from our competitors, which has had a significant impact on our brand positioning and customer perception."

Sarah

CEO of a tech startup.

"BrandCORE's approach to strategy is thorough and thoughtful. The workshop helped us gain clarity on our brand messaging and visual identity, and the results have been remarkable. Our website traffic and engagement have increased significantly since implementing our new brand strategy."

John

CMO of a marketing agency.

"The BrandCORE team was excellent to work with. They took the time to understand our business and objectives, and their insights and recommendations were spot on. The brand strategy document they delivered has been invaluable in guiding our brand positioning and messaging."

Michelle

Director of Marketing at a B2B software company

"BrandCORE's strategy workshop was a game-changer for our company. It helped us identify our unique value proposition and communicate it in a way that resonates with our target audience. We've seen a significant increase in brand awareness and customer loyalty since implementing our new brand strategy."

David

Founder of a SaaS startup.

Details

Strategy Workshop Details

Our Strategy Workshop is open for registration now. Early bird pricing is available until June 1st, with group discounts also available. Registration includes access to all workshop sessions, a comprehensive workbook, and all necessary materials. Breakfast and lunch will be provided both days.

Join us for our Strategy Workshop and take the first step towards developing a clear, actionable strategy for your organization. Register now to secure your spot!

Here’s an example of a 12-hour / 2-day schedule for the CORE brand strategy workshop based on the Aspiration Analyses Awareness Action Assessment framework:

Day 1:

9:00 AM - 9:30 AM: Introduction and icebreaker activities
9:30 AM - 11:00 AM: Aspiration - Defining brand vision and mission statement
11:00 AM - 11:15 AM: Break
11:15 AM - 12:30 PM: Analyses - Understanding market trends and competitive landscape
12:30 PM - 1:30 PM: Lunch break
1:30 PM - 3:00 PM: Awareness - Conducting a brand audit to assess current brand identity and messaging
3:00 PM - 3:15 PM: Break
3:15 PM - 4:30 PM: Action - Developing a unique value proposition and brand promise

Day 2:

9:00 AM - 9:30 AM: Recap of Day 1 and icebreaker activities
9:30 AM - 11:00 AM: Analyses - Identifying target audience and developing buyer personas
11:00 AM - 11:15 AM: Break
11:15 AM - 12:30 PM: Awareness - Defining brand personality and voice
12:30 PM - 1:30 PM: Lunch break
1:30 PM - 3:00 PM: Action - Developing a brand messaging framework and visual identity
3:00 PM - 3:15 PM: Break
3:15 PM - 4:30 PM: Assessment - Creating a brand implementation plan and discussing best practices for execution

Note that this is just an example and the actual schedule may vary depending on the specific goals and needs of the workshop participants.

CORE brand strategy workshop is available both online and onsite. Here are some details about both options:

Online Workshop:
Onsite Workshop:

The online workshop is conducted live and virtually, using a video conferencing platform such as Zoom.
Participants can attend from anywhere in the world and only need a reliable internet connection and a computer or mobile device.
The workshop includes interactive sessions, group discussions, and practical exercises, all conducted virtually.
Participants receive a digital workbook to follow along and complete exercises during the workshop.
The online workshop typically takes place over two days, with six hours of live sessions each day.

Both the online and onsite versions of CORE brand strategy workshop cover the same content and use the same framework. The main difference is the delivery method, with online being virtual and onsite being in-person. Depending on the specific needs and preferences of the participants, either option can be a great choice for developing an effective brand strategy.